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AirBnB Lists Anything Everywhere All at Once

By Ron Lee
Published: 02/25/23 Topics: Advertising, AirBnB, Booking.com, Expedia, Online Travel Agents (OTAs), TripAdvisor, Vacation Rental Association, Vacation Rentals, VRBO.com Comments: 0

Perhaps today's lodging usurpers like Expedia, Priceline, HomeAway and AirBnB could learn a thing or two from the advertising history of major newspapers. Being big and successful does not portend continued success when advertisers are treated poorly. Read more

Sponsor: VRAI – Inside information from a reliable not-for-profit group. Speak your mind. Listen with open ears. For Vacation Rental Professionals – VacationRentalAssociation.com

Be Nice to People on Your Way Up

By Wm. May
Published: 01/09/20 Topics: Advertising, Business, Communications, Reputation Comments: 0

My father and Maya Angelou didn't know each other but they thought very much alike. It took a very large business client to make me put the dots together and realize a fundamental rule. Read more

Expedia to buy HomeAway

By Ronald Lee
Published: 11/05/15 Topics: Advertising, AirBnB, Vacation Rentals Comments: 0

There’s always a bigger fish. Serial purchaser HomeAway has itself been acquired by Seattle based Expedia. Read more

Best Halloween Advertising. Cheapest too.

By William May
Published: 10/31/15 Topics: Advertising, Marketing Comments: 0

Many experts will rattle your brain with every kind of advertising and marketing. But the restaurant - Two Doors Down - exceeds them all with their latest Halloween advertising idea. It may not be what you expect. Boo. Read more

Sponsor: MayPartners – Pumping Advertising for decades but a new kinda marketing machine. Old fashioned marketing smarts with new technological know how. Our platform of constant promotion pumps up your sales. But you gotta call us now to start. – MayPartners.com

What Goes Around Comes Around for AirBnB

By Ron Lee
Published: 08/22/15 Topics: Advertising, AirBnB Comments: 0

Perhaps today's lodging usurpers like Expedia, Priceline, HomeAway and AirBnB could learn a thing or two from the advertising history of major newspapers. Being big and successful does not portend continued success when advertisers are treated poorly. Read more

Nothing Beats Chateau Chocolate Cake

By William May
Published: 10/01/10 Topics: Advertising, Marketing, Packwood WA, Radio, Selling Comments: 0

Years ago when I operated an advertising agency we sure thought we worked long and hard. Not to reveal my age, but I remember when we had to "spec" type, courier the details to a type setter and then wait days while it was set and returned to us. We then had to paste the galleys onto art board along with photos or other art to arrange the desired final ad. Read more

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