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AirBnB Lists Anything Everywhere All at Once

By Ron Lee
Published: 02/25/23 Topics: Advertising, AirBnB, Booking.com, Expedia, Online Travel Agents (OTAs), TripAdvisor, Vacation Rental Association, Vacation Rentals, VRBO.com Comments: 0

AirBnB's quest to make every home in the world into a "shared' living space shows their appetite for growth and profitability even at the expense of those they serve.

AirBnB and others are really nothing more than an easily distributed list of classified ads. Albeit with the ability to print more quickly, include more information, display pretty pictures and allow consumers to instantly buy the product.

Because the Internet has simply remove the burden of mechanically compiling, editing and printing a media, like many Internet businesses in most industries, companies like AirBnB entice investors that they can "Scale" without limitation.

Other than governmental intervention, there really is no obstruction to listing every space, everywhere in the world all at once. (My apologies to the movie of similar name)

A close look at comments made by AirBnB's immature CEO Brian Chesky reveal a fatal flaw in the company's vision. As the economy has stalled and consumers are traveling less, which means a flattening or downturn in travel expenditures in total.

Some vacation home owners are squealing about dropping rental income which can be directly attributed to negative economic news. These investors are the ones who jumped on the AirBnB gravy train that was running fast and furious during Covid.

But now that demand is lower, what dose the CEO do? He runs a campaign to entice far more people to put their homes into rental. He foists grandiose projects about AirBnB's income which misleads home owners into thinking they will follow in his footsteps.

It seems as if AirBnB will list any kind of "Lodging" in any kind of area and do so willingly. AirBnB's argument must be that they have become so much the "Darling" of the lodging industry that they can attract enough new guests to fill every property.

Unfortunately that has never been the case. Smart lodging managers have always used all other possible media - such as VRBO, Expedia, Booking.com, TripAdvisor and many more. But even with heavy use of all possible advertising websites, supply can outstrip demand.

Chesky's ploy will hurt existing AirBnB properties and short-change those he misleads into listing. But why should he care? The more inventory he gets the better for AirBnB, even if all the "Vendors" make less.

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Author: Ron Lee – Volunteer, Vacation Rental Association
Blog #: 0948 – 02/25/23

Sponsor: VRAI – Inside information from a reliable not-for-profit group. Speak your mind. Listen with open ears. For Vacation Rental Professionals – VacationRentalAssociation.com

Be Nice to People on Your Way Up

By Wm. May
Published: 01/09/20 Topics: Advertising, Business, Communications, Reputation Comments: 0

My father and Maya Angelou didn't know each other but they thought very much alike. It took a very large business client to make me put the dots together and realize a fundamental rule. Read more

Expedia to buy HomeAway

By Ronald Lee
Published: 11/05/15 Topics: Advertising, AirBnB, Vacation Rentals Comments: 0

There’s always a bigger fish. Serial purchaser HomeAway has itself been acquired by Seattle based Expedia. Read more

Best Halloween Advertising. Cheapest too.

By William May
Published: 10/31/15 Topics: Advertising, Marketing Comments: 0

Many experts will rattle your brain with every kind of advertising and marketing. But the restaurant - Two Doors Down - exceeds them all with their latest Halloween advertising idea. It may not be what you expect. Boo. Read more

Sponsor: MayPartners – Pumping Advertising for decades but a new kinda marketing machine. Old fashioned marketing smarts with new technological know how. Our platform of constant promotion pumps up your sales. But you gotta call us now to start. – MayPartners.com

What Goes Around Comes Around for AirBnB

By Ron Lee
Published: 08/22/15 Topics: Advertising, AirBnB Comments: 0

Perhaps today's lodging usurpers like Expedia, Priceline, HomeAway and AirBnB could learn a thing or two from the advertising history of major newspapers. Being big and successful does not portend continued success when advertisers are treated poorly. Read more

Nothing Beats Chateau Chocolate Cake

By William May
Published: 10/01/10 Topics: Advertising, Marketing, Packwood WA, Radio, Selling Comments: 0

Years ago when I operated an advertising agency we sure thought we worked long and hard. Not to reveal my age, but I remember when we had to "spec" type, courier the details to a type setter and then wait days while it was set and returned to us. We then had to paste the galleys onto art board along with photos or other art to arrange the desired final ad. Read more

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